What is Video Marketing?
Video marketing is any type of video you record and post with the intention of moving you towards your business goals.
You can use video marketing just about anywhere. Social media platforms like Facebook, Twitter, Instagram, and Snapchat are also great places for video marketing content.
A study on small business marketer behavior reveals an increased focus on video marketing and as well as using videos to get found on search. The reports say video marketing is winning for small and medium-sized businesses business, especially during COVID-19.
According to the study, 64% responded that video is the most effective form of online marketing content. And almost half of the respondents agreed that they must create videos in order to grow their business. Reports are made on a study of more than 500 marketers and small business owners from around the world.
Below are more video marketing stats and facts:
- 70% of SMBs post videos to Instagram and Facebook Stories.
- 62% of respondents create up to 5 videos per month.
- 59% of respondents combine their own photos and videos with stock footage.
- 41% of SMBs spend up to $500 per month to promote their videos.
Now it’s time to talk about what goes into a single video with what we think are the most important video marketing tips to skyrocket your traffic and conversions.
- Keep Your Story Interesting
For starters, your story has to be compelling. You can only grab attention when your story connects with your customers. Don’t use the same content that you already have on your website and adding some video clips to it. You’re probably not going to be getting the results you want.
Videos give you more freedom than most other marketing formats to show off your values to your customers and potential customers.
- Get to the Point in Under 10 Seconds
Your potentially award-winning 3-minute video is worth nothing if you don’t hook people within the first 5-10 seconds. Your typical Internet user has a very short attention span. Make sure that your video answers the question “Why should I watch it?” within the first 10 seconds.
- Call to Action is Important
Most of your marketing content should have a call to action and video is no different. A lot of marketers tend to place their call to action at the end, this is an excellent place for a call to action in video content, but don’t limit yourself just to throwing a tag at the end of a beautiful video and calling it a day.
Many marketers have found great success with including another call to action somewhere in the middle of their video when the viewer is engaged with their content.
- Optimize Your Content
To that end, one of the best things you can do before uploading your video to sharing sites is to host the video on your own domain.
When thinking about search engine optimization of your videos (remember, YouTube is the 2nd largest search engine on the Internet), your video descriptions are a great starting point.
Including well-crafted descriptions serves two purposes:
- It makes your video content accessible to those who rely on screen readers or are deaf
- It allows Google’s search spiders to understand what your video content includes
Share Your Video Everywhere (That Makes Sense for Your Viewers)
You should know where your customers are consuming video content. Post your videos in those places. Simple, right?
Source credit :optinmonster
Engage with right audience
Content is key to your social media engagement. There are 2 types of content. It can be directly posting about your products or posting about trending/relatable topics. It’s easier to use social media to shout about your products but for engagement, you need to post relatable content for your followers. Engagement is a key social media metric you need to track.
You need a plan to attract more engagement.
You might be thinking, “Do I really need a plan for something as simple as responding to people on the internet?”
Every engagement on your social media should work both ways. It should be beneficial for your follower and for your business as well.
Content will vary from business to business. However, there are a few key points that any good plan should have.
Define your goal
Business to Business social media engagement goals will change. It totally depends on your brand what kind of engagement will benefit your business.
Some more examples of good social media engagement goals:
- Getting feedback about products or campaigns
- Finding and nurturing leads
- Providing information that helps move customers from one point in the buying journey to the next
- Changing brand perception
Know your audience
Scratch your head to know your audience. Before posting anything, think about what your audience is looking for. What are their issues and how can you solve them by your social media content. Listen to your audience, learn where they are struggling, and give them what they are looking for.
Once you know your audience and their need, you are ready to post your content and open gates to tons of engagement.
One simple, but a tested way to drive your audience is to post what is trending. By posting about any trending topics you will attract a lot of audiences. Ask them their opinion or throw a question on them so that they can interact. This can include things like trending hashtags, sporting events, pop culture news, and holidays.
Interact with the audience
Always find time to answer messages and comments on your post. People should feel that you are reading and actively engaging with them. Like, repost and tag some of your followers’ posts, this will make them belonging and loyal.
Set aside a block of time in your day to handle reactive engagement and another for proactive. You may also want to plan your day around specific social networks, depending on the size of your communities.
Social media engagement tools
Here are some tools which will help
- Canva makes it easy to crop pictures to the exact specifications of different networks. You can also edit photos directly in the Hootsuite compose box and add text and filters to them.
- Giphy: “Type in a keyword like ’excitement’ or ‘dog’ and you’ll quickly find a batch of (amazing) animated GIFs that can add some entertainment to any engagement.”
- Hootsuite Insights: “This is the best tool for getting a general overview of your engagement efforts and reporting on specific keywords or topics.”
- Brandwatch: “Create in-depth reports that capture the entire social conversation around your brand and industry.”
- Google Hangouts: “Hangouts helps keep me in contact with the rest of the company, so I can get a heads up about real-time events that could potentially be great engagement opportunities like conferences that our executives are attending, for example.”