Engage with right audience
Content is key to your social media engagement. There are 2 types of content. It can be directly posting about your products or posting about trending/relatable topics. It’s easier to use social media to shout about your products but for engagement, you need to post relatable content for your followers. Engagement is a key social media metric you need to track.
You need a plan to attract more engagement.
You might be thinking, “Do I really need a plan for something as simple as responding to people on the internet?”
Every engagement on your social media should work both ways. It should be beneficial for your follower and for your business as well.
Content will vary from business to business. However, there are a few key points that any good plan should have.
Define your goal
Business to Business social media engagement goals will change. It totally depends on your brand what kind of engagement will benefit your business.
Some more examples of good social media engagement goals:
- Getting feedback about products or campaigns
- Finding and nurturing leads
- Providing information that helps move customers from one point in the buying journey to the next
- Changing brand perception
Know your audience
Scratch your head to know your audience. Before posting anything, think about what your audience is looking for. What are their issues and how can you solve them by your social media content. Listen to your audience, learn where they are struggling, and give them what they are looking for.
Once you know your audience and their need, you are ready to post your content and open gates to tons of engagement.
One simple, but a tested way to drive your audience is to post what is trending. By posting about any trending topics you will attract a lot of audiences. Ask them their opinion or throw a question on them so that they can interact. This can include things like trending hashtags, sporting events, pop culture news, and holidays.
Interact with the audience
Always find time to answer messages and comments on your post. People should feel that you are reading and actively engaging with them. Like, repost and tag some of your followers’ posts, this will make them belonging and loyal.
Set aside a block of time in your day to handle reactive engagement and another for proactive. You may also want to plan your day around specific social networks, depending on the size of your communities.
Social media engagement tools
Here are some tools which will help
- Canva makes it easy to crop pictures to the exact specifications of different networks. You can also edit photos directly in the Hootsuite compose box and add text and filters to them.
- Giphy: “Type in a keyword like ’excitement’ or ‘dog’ and you’ll quickly find a batch of (amazing) animated GIFs that can add some entertainment to any engagement.”
- Hootsuite Insights: “This is the best tool for getting a general overview of your engagement efforts and reporting on specific keywords or topics.”
- Brandwatch: “Create in-depth reports that capture the entire social conversation around your brand and industry.”
- Google Hangouts: “Hangouts helps keep me in contact with the rest of the company, so I can get a heads up about real-time events that could potentially be great engagement opportunities like conferences that our executives are attending, for example.”