Identifying the market need
Products are meant to solve problems. Identifying a problem that needs solving (or a better way of being solved) is where this journey should begin. We understand your requirements and suggest appropriate ideas.
Conceptualizing the product
Some solutions may be obvious, while others may be less intuitive. Our team brainstorms creative ways to find how the product can fulfill the solutions.
Validating the solution
Before too much time is spent prototyping and design, whether the proposed solution is viable should be tested. This can still happen at the conceptual level. Still, it is an early test to see whether the particular product idea is worth pursuing further or if it will be rejected or only lightly adopted by the target user.
Building the product roadmap
With a legitimate product concept in hand, product management can build out the product roadmap, identifying which themes and goals are central to develop first to solve the most significant pain points and spark adoption.
Developing a minimum viable product (MVP)
This initial version of the product needs just enough functionality to be used by customers.
Releasing the MVP to users
Experiments can be conducted to gauge interest, prioritize marketing channels and message, and begin testing the waters around price sensitivity and packaging. It also kicks off the feedback loop to bring ideas, complaints, and suggestions into the prioritization process and populate the product backlog.