Managing a successful PPC (pay per click) campaign is no easy task. With plenty of resources out there, there’s always tons of information right at your fingertips – but it can quickly get overwhelming. First, you need to learn the basics of the Adwords campaign. There are some tips to optimize your PPC
- Target Audience
Demographic targeting is coming up as a very useful tool to get the exact audience. Predicting people’s behavior and interest and coming across the audience which will be interested in your product and services. This has increases the ROI of campaigns.
- Conversion Tracking
Google has a feature called “Pay Per Conversion” which means it’s now easier to get sales from the display. You simply set a cost per sale target. Then provide Google with your ad collateral. Creation of a conversion pixel that is loaded on your website to track the various PPC channels. Google, Bing, Facebook, etc. all have unique pixel conversion tracking codes and you need to make sure you are using them to get the most from your online marketing PPC budget.
- Single Keyword Ad Groups
Google recommends you 10-20 keywords. The tough part about this is creating a good ad relevant to each. If you’re really struggling, your Quality Score can suffer. With a single keyword ad group, there is only one term of which can trigger an ad.
Doing so will give you a better chance of improving your quality score. The higher you rank, the lower your cost-per-click.
- Ad Extensions
Use the extension to tell the audience more about your business. Extensions include things like phone number, address, links to landing pages, and more. This will add more visibility to your ad. And the best part is these extensions are FREE.
- Negative Keywords
Keywords play a crucial role in a good AdWords campaign. By choosing the right keywords you can accomplish your half goal. When we audit our campaign, we quickly find bids on terms that would never convert. This will be a loss for your campaign because you will be reaching the wrong person and spends on that, which will decrease your ROI.
Google Adwords is a great platform to boost your business’s online presence and delivering your message across the interested audience. Keep experimenting to get the best results.