What is Video Marketing?
Video marketing is any type of video you record and post with the intention of moving you towards your business goals.
You can use video marketing just about anywhere. Social media platforms like Facebook, Twitter, Instagram, and Snapchat are also great places for video marketing content.
A study on small business marketer behavior reveals an increased focus on video marketing and as well as using videos to get found on search. The reports say video marketing is winning for small and medium-sized businesses business, especially during COVID-19.
According to the study, 64% responded that video is the most effective form of online marketing content. And almost half of the respondents agreed that they must create videos in order to grow their business. Reports are made on a study of more than 500 marketers and small business owners from around the world.
Below are more video marketing stats and facts:
- 70% of SMBs post videos to Instagram and Facebook Stories.
- 62% of respondents create up to 5 videos per month.
- 59% of respondents combine their own photos and videos with stock footage.
- 41% of SMBs spend up to $500 per month to promote their videos.
Now it’s time to talk about what goes into a single video with what we think are the most important video marketing tips to skyrocket your traffic and conversions.
- Keep Your Story Interesting
For starters, your story has to be compelling. You can only grab attention when your story connects with your customers. Don’t use the same content that you already have on your website and adding some video clips to it. You’re probably not going to be getting the results you want.
Videos give you more freedom than most other marketing formats to show off your values to your customers and potential customers.
- Get to the Point in Under 10 Seconds
Your potentially award-winning 3-minute video is worth nothing if you don’t hook people within the first 5-10 seconds. Your typical Internet user has a very short attention span. Make sure that your video answers the question “Why should I watch it?” within the first 10 seconds.
- Call to Action is Important
Most of your marketing content should have a call to action and video is no different. A lot of marketers tend to place their call to action at the end, this is an excellent place for a call to action in video content, but don’t limit yourself just to throwing a tag at the end of a beautiful video and calling it a day.
Many marketers have found great success with including another call to action somewhere in the middle of their video when the viewer is engaged with their content.
- Optimize Your Content
To that end, one of the best things you can do before uploading your video to sharing sites is to host the video on your own domain.
When thinking about search engine optimization of your videos (remember, YouTube is the 2nd largest search engine on the Internet), your video descriptions are a great starting point.
Including well-crafted descriptions serves two purposes:
- It makes your video content accessible to those who rely on screen readers or are deaf
- It allows Google’s search spiders to understand what your video content includes
Share Your Video Everywhere (That Makes Sense for Your Viewers)
You should know where your customers are consuming video content. Post your videos in those places. Simple, right?