Content that grabs everyone’s attention
People crave clear content, not complicated words. Write a copy that is easy to understand and delivers a clear idea about the product. Although there is no secret formula for writing high-quality content, these are several tips that can help improve the quality and quantity of your written material:
Simple and head-turning headline – You have three seconds to keep readers hooked after the headline. Heading determines whether the audience will read the full blog or not. The headline should be catchy, it should bring an eagerness to read more about the topic. It should directly relate to the audience.
- Imagine yourself as a reader – Create a framework and imagine yourself as a reader, what they will be interested in reading. Think about that and start marking the bullet points which you want to add.
The framework lays out a road-map of four components:
- The Character.
- The Problem.
- The Plan.
- The Success.
For each piece of writing, you supply answers to these components and create a one-liner (which doesn’t exactly have to be one line).
- Discuss It – Sometimes it happens that you have something in mind but you are not able to put it in words. Find a person who can give an unbiased review and try to explain to him what is in your mind. Sometimes those with zero knowledge of the subject can provide the best responses. You will get a clear understanding of how to write it.
- Focus on one topic – Don’t get distracted from your main purpose of the content. Roll around a single topic so that your audience will have a clear mindset about what they are reading. Don’t mix multiple topics together.
- Edit – then Edit Again, and Again – Read it out again, and again you will find unnecessary material quickly. Every time you will read you will come across some changes. Edit it multiple times before finalizing it.
Clarity and simplicity are key to great writing. These two elements help your reader arrive at the point quicker.